Nope, I'm not talking about the Hall and Oates' hit song from back in 1990, I'm referring to Tiger Woods' career — or lack thereof.
He has become a shell of himself in 2010, and yet still, Woods gets more media attention than any other golfer out there, even more than the current number one player in the world, Lee Westwood.
We have been force fed spoonfuls of Tiger Woods over the last year, to the point of obesity. Aren't your pants about to burst at the seams from scarfing up all the garbage they're shoveling down our throat?
It's just like what my Mom used to do with those nasty lima beans when I was three years old. I still can't get that nasty taste out of my mouth.
But seriously, what has Woods really done to deserve all this press over the past year? I mean, the last time Woods' clubs did anything noteworthy, his wife was wielding them — and she wasn't hitting golf balls, that's for sure.
Tiger's game isn't like it was five — or even ten years — ago when he would just overwhelm the field with his superior abilities. It was more of a race to see which player was going to finish in second, because we all knew that only one man would be hoisting the trophy at tourney's end.
Let's face it, you didn't even have to watch golf to know who Tiger Woods was. He was a phenomenon, a gift from the golf gods, a divine instrument to show us hacks that we haven't even scratched the surface of what golf can be or what golfers can accomplish.
For crying out loud, when we moved the tees back, we labeled it as "Tiger-proofing."
But times have changed and we need to move on to greener pastures until Woods can return to his true-form — a champion without baggage. Or, hell ... just a champion.
Woods has seen an astonishing two fourth place showings and a runner-up finish at his own tourney (The Chevron World Challenge) over the weekend, where Graeme McDowell bested him in a playoff.
Yet the media buzz continues.
Which raises the question: who is behind the curtain pulling all the strings?
The easy pick would be the television networks. CBS has reported a 20-percent drop in ratings over the last year, according to an article written by Steve DiMeglio in the USA Today. So let's make no mistake, the networks definitely have plenty to lose.
Or is it Nike who just can't seem to give up on their golden child?
Face it, Woods put Nike on the golf map with everything from apparel to clubs to golf balls. The dynamic partnership made golf mainstream.
And since three other giants have already cut ties with Woods — like Accenture, AT&T and Gatorade — maybe Nike and Woods are holding hands, shivering in the corner like a couple of scared little boys hoping they can weather the storm together.
The real annoyance is that golf has never fell prey to off-field follies like sex, adultery or DUIs. Those items have always been reserved for other sports like the NFL, NBA and Major League Baseball.
Not to throw stones, but golf in general, has never had to resort to such scandal to keep their ratings up.
What happened to the days when we were just trying to put a Bear up against a King to see who would come out the victor?
Have we really fallen that far from grace? What would the golf gods have to say now?
The one thing that separated golf from all the other sports is that it was a gentlemen's game. The press never really got involved with the negative side of things.
But if the media, Nike and Woods want to monopolize the sports world again and gain the love of the masses, it's simple — just do what got you there in the first place ... WIN!
Not only would you gain the respect of the golf community, I can finally start wearing all of my Tiger gear again without my wife giving me dirty looks and calling me cheetah Woods.
